Guest Contributors

Paid Social
Bumsoo Kim is an experienced growth marketer with core focus on implementing full funnel acquisition strategies. He is well versed in many different channels and specializes in paid social, paid search, and affiliate marketing. He has successfully implemented growth strategies for companies in different categories, most recently in the beauty and home categories. He is currently the Director of Customer Acquisition at Ruggable, an emerging direct to consumer brand disrupting the rug industry. Bumsoo earned his Master’s in Business from the University of California, Irvine, focused on business strategy and marketing.

Luz Plaza is a seasoned SEO and content professional specializing in strategy, implementation and optimization. Her experience with brand, e-commerce, and publishing has helped shape a user-centric approach that delivers results — afterall, search algorithms aim to best answer users queries.